Privacy
What this site knows about you
Most privacy notices are written to be survivable rather than read. This one is written to be read. If anything here is unclear, that is a defect. Tell me and I will fix the wording.
Last updated 30 July 2026
The short version
- Reading an article sets no cookies at all and tells me nothing about you personally.
- Analytics only run if you press Accept. Press Decline and nothing loads, not a stripped-down version, nothing.
- If you message me or subscribe, I keep what you sent, and only for that purpose.
- I do not sell anything, I run no advertising, and I do not track you across other websites.
- You can ask me to delete everything I hold about you, at any time, and I will.
Who is responsible
Iveta Yuskeselieva is the data controller for this website. For anything in this notice, write to the contact page. I am established in Bulgaria.
What happens when you simply read
Nothing is stored on your device. The site is static, so there is no login, no profile and no cookie set for reading. Your request passes through my host, which uses the usual technical information such as your IP address to deliver the page and to defend the site against attack. On the plan this site runs on, detailed request logs are not retained: my host keeps only aggregate traffic counts, which do not identify anyone. I never see who read what.
Four services make this site work: Cloudflare hosts it, Google Analytics counts visits once you have accepted, Formspree delivers the contact form to my inbox, and Buttondown sends the newsletter. Nobody else receives anything.
Analytics, and how to change your mind
Analytics are switched off until you accept them. If you accepted and would rather not have, clear this site's data in your browser settings and the banner will ask you again, and until you answer, nothing loads. I see totals and trends, never individuals.
How long things are kept
- Server logs: not retained. My host streams them in real time and does not store them, so there is nothing to delete.
- Analytics: two months, then deleted automatically by Google. That is the shortest retention Google Analytics offers, and it applies both to the events and to the visitor-level data.
- Messages you send me: three years, because professional correspondence sometimes has to be found again. Ask me and I will delete yours sooner.
- Newsletter subscription: until you unsubscribe. That link is in every email and it works immediately.
Your rights
Under the GDPR you have the following rights. Exercising any of them is free, and I will respond within one month.
- Access
- Ask me what I hold about you, and get a copy.
- Rectification
- Tell me something is wrong and I will correct it.
- Erasure
- Ask me to delete it. For the newsletter, the unsubscribe link does this instantly.
- Restriction
- Ask me to stop using it while something is being sorted out.
- Portability
- Ask for it in a form you can take elsewhere.
- Objection
- Object to my relying on legitimate interests, and I will stop unless I can show a compelling reason not to.
- Complaint
- Complain to the Bulgarian Commission for Personal Data Protection (Комисия за защита на личните данни, КЗЛД), or to the authority where you live.
Children
This site is written for professionals and is not directed at children. I do not knowingly collect anything from anyone under 16.
If this notice changes
The date at the top changes with it. If a change matters, such as a new service or a new purpose, I will say so here rather than quietly revising the text.
A privacy notice should be a straight answer to a fair question. If this one has not given you that, tell me.